Predictive Analytics Explored
Presentations, research, examples and guidance from users and experts about Predictive Analytics.
| Predictive Analytics Applied: Marketing and Web |
| A valuable look at the value and application of predictive analytics. Full of examples and helpful descriptions of predictive analytics. From the Resource: "Predictive analytics: Your organization learns from its collective experience. Collective experience: Sales records, customer profiles, ... Learn: Discover strategic insights and business intelligence, discover something that makes business decisions automatically, discover business rules. ...and puts this knowledge to action." |
| Eric Siegel, Prediction Impact |
| Analyzing Analytics: The Debate |
| A balanced functional and technical look at predictive analytics. Full of examples, this is one of our favorite Resources. From the Resource: "The emerging field of insurance price optimization is a further example: Rather than rely primarily on the instincts and tacit knowledge of pricing managers, U.S. insurers are beginning to consider analytic approaches to better understanding the tradeoff between price and volume of sales. These are all areas of insurance where experts-who are smart and talented but, after all, only human-make better and more profitable decisions when aided by predictive analytics." |
| James Guszcza, Deloitte |
| Competing on Analytics: The New Science of Winning |
| A valuable look at the definition, role and value of analytics. Full of examples, specific guidance and insight. From the Resource: "Using analytics is good: - Finding the best customers, and charging them the right price - Minimizing inventory in supply chains - Allocating costs accurately and understanding how financial performance is driven Competing on analytics is better: - Making analytics and fact-based decisions a key element of strategy and competition" |
| Tom Davenport, Author |